How To Increase Sales By Tracking Leads

April 2nd, 2010 by admin

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attendee from a networking event, for example. Your job is to identify those venues you use to collect your prospects, such as trade shows, meet-up groups, advertising, or your website.

2. Next, what are the more particular sources your leads come from? Pay per click advertising, a specific trade show, someone else’s website, or organic online searches are all examples of a specific source for your leads.

3. How would you rank the quality value of each of those leads from your source and specific source? I have found that this is easiest to derive by assigning a percentage value to every lead received from a source. For example, 10% for a suspect (not even really a lead yet); 25% for someone who is actually interested and you’re talking more; 50% if you’ve issued a proposal and 100% if you closed the sale.

Understanding where you are getting your leads and the quality of those leads will help you to spend your marketing time and money in the right places to increase your profits.

Get more small business success strategies and claim your free white that makes it simple to track your leads and conversion rates.

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